A selection of articles by Jane Heaton and trusted partners

These business support articles are aimed primarily at the needs of small businesses. If you'd like to be sure of seeing all new articles as they are published, use the link on the left to sign up for the Free Newsletter!

Are you in the right niche?

Are you doing the work you love with people you enjoy doing it with, in a way that suits you and your personality? “Are you in the right niche?” helps you look at what you are doing and spot if a degree of realignment is necessary to get you on track. Read more...

Finding the right niche

We can often think our marketing isn’t working when actually the root of our problem lies in the fact that we’re not truly comfortable with either what we are doing, who we are doing it for, or how we are doing it. This article gives you three simple exercises to help you find the right niche. Read more...

Feeling lonely? 35 quick and easy ways to stay motivated

Running your own business can be exciting, challenging and rewarding. It can also be tough and sometimes feel like you’re trying to build the Hoover Dam single handed. In “Do you ever feel lonely running your own business? 35 quick and easy ways to stay motivated”, Jane pulls on her own experiences and those of other small business owners and self employed people to bring you a range of tips and techniques to help keep you in good shape. Read more...

Four steps to a marketing plan that really works

We are all familiar with the proverb “He who fails to plan, plans to fail”. “How to get the results you want from your marketing. Four steps to a marketing plan that really works” details, in simple language, the four essential areas that you must work on to build a successful, sustainable business. Read more...