Caroline Skeat

Caroline is experienced in all aspects of marketing, having designed and implemented integrated campaigns for a wide range of products and services. Specific areas of expertise include product management, direct mail, sales promotion and event management. She has also carried out evaluations of company image and managed re-branding programmes. Her commercial awareness comes not just from her mainstream marketing experience but also from roles as a market and commercial analyst and as a retail territory manager.

Caroline followed her honors degree in business administration with a wide ranging marketing career, including as Senior Product Manager for Premier Brands where she planned and implemented the complete re-launch of the Typhoo tea range including new blends, new packaging, PR activity, advertising and promotions.

Jane and Caroline have worked together both on an employed basis with well known brands such as Shell and Cable & Wireless and on freelance projects since 2000. Together, they have a reputation for effective project management, empathetically managing and motivating customer teams, and relating convincingly with stakeholders at all levels, as well as for creative marketing outcomes.