Learn how to write clear and engaging short copy

For websites, leaflets, newsletters, sales letters, profiles, blogs … and much more

An essential “Do Your Own Copywriting” course with Jane Heaton

Over four weeks – one two-hour class each week with homework and online mentoring

• Do you ever sit staring at a blank piece of paper or screen and wonder how to get started?
• Do you ever struggle with knowing what to write … or how to wrestle multiple thoughts and ideas into one or two concise paragraphs?
• Do you sometimes find it difficult to strike the “right” tone or achieve flowing, appealing sentences?
• Do you find it just plain hard to write about yourself or your own business?

Copywriting is the key skill for any business owner who wants to produce their own marketing materials and ensure that they are both attractive and effective.

Think you have little or no writing talent? Think again!

Jane will share frameworks, checklists and techniques focusing on structure, content, words and language to help you:

• Work out what to say, cutting to the heart of your message and expressing any complex ideas simply yet powerfully
• Write down your chosen content logically and clearly
• Find your own personal style and tone of voice
• Evoke a positive response in your audience

Key benefits

You will work on your own specific materials over the four weeks, so that, at the end of the course, you will have finished content for those items on which you have chosen to work … And you will have the tools and experience to carry on writing effectively and apply what you have learnt to many other copywriting tasks.

At the end of the four weeks you will also have the opportunity to take ongoing writing tuition with Jane, either one-to-one or in a small group.

Who is this course for?

Anyone who wants to write more effectively and efficiently ... and enjoy it! Those who run their own business or write as part of their job. Those who provide services for clients who find they are asked to write more or who could extend their offering by learning essential short copy skills - such as PAs, VAs, designers, event managers.

“I gained so much more from the copywriting course then I had anticipated. I came away with the inspiration and skills to write my own press releases. The course immediately paid for itself twice over in the money I saved from expensive PR in the first 2 weeks.”
Julia Pitkin, Artisans in the Hills

“After just 2 weeks on Jane’s course I find my writing flows better and is less wordy. I had some lovely and unexpected responses to an invitation I sent my contacts.”
Sharyn Singer, Colour Your Health

"I never thought of myself being a 'words person' so the thought of having to write anything always sent me into a panic. After session one of the copywriting course we had learned about structure and Jane gave us a content plan to help us get ideas down on paper. Homework was to get some thoughts written down ready for the next session and then have a go at producing a first draft. My biggest surprise was that I actually had words flowing onto the paper with very little effort. Superb!"
Sally Logan

Dates and venue

Classes run in March, June and November.

Next course runs

Friday 5, 12, 19, and 26 November 2010

09.30 - 11.30 at Moreton Area Centre, High Street, Moreton in Marsh, Gloucestershire, GL56 0AZ

The training room is booked until 13.00 and participants may stay on after 11.30 for private study, to write and benefit from one-to-one guidance from Jane.

Please use the "Book Now" button below to book or register your interest in a future course or call Jane on 01386 701944 or email her to find out more.

Your workshop leader

Jane Heaton

Jane runs her own marketing consultancy and training business in the Cotswolds, working with a wide range of small businesses and teaching in a variety of settings. She is a local network leader for Women in Rural Enterprise (WiRE) and teaches regular sessions for Cotswold Women in Business.

Jane honed her writing skills while working for brands such as Shell and Cable & Wireless, having started out as a Public Relations Officer for a Birmingham advertising agency.

As a writer, she handles long and short copy assignments, from publications to website copy, for companies both large and small. She also writes her own regular marketing newsletter and blog and is available as a guest writer on a range of small business success topics.

Your investment

£140 plus VAT (£164.50).

Pay a deposit (non-refundable) of £35 +VAT (£41.13) on booking and the balance on the first day of the course.

Read Terms & Conditions