Copywriting

We provide a range of writing services and you can use us to research and originate content as well as write finished copy. We can also manage the whole design and production process for you. This means we can work with your existing suppliers or in-house team, or use our own graphic designer.

Why choose Jane Heaton Associates for your copywriting or publication project?

We write in a straightforward and clear style aimed at engaging the reader. We can

• Originate fresh, pertinent, impactful copy
• Peel back the layers of the onion, teasing out key points and “stories”
• Translate technical or specialist information into plain words
• Put complex ideas into simple language
• Edit and condense lengthy text into logical and concise copy
• Turn research data into marketing information

We believe in integrating words, layout and design to achieve the best results for each project.

Writing projects include

• Corporate brochures and product literature
• Web site content
• Feature articles and newsletters
• Case studies
• Professional profiles, biographies and CVs
• Dissemination of research findings, policy and strategy documents
• Company handbooks, “how to” guides and manuals
• Audio and video scripts
• Ghost writing non-fiction publications

We can also carry out publication and communications audits and reviews and present recommendations for rationalisation or future direction.

Our approach

Whatever the assignment, we start by working with you in order to clearly understand

• Your business and the environment in which you operate
• The audience who will be reading your material
• The response you want to evoke in that audience

We then prepare a short copy brief to ensure we are all working within a common framework and with the same outcomes in mind.

If you have a writing project or assignment you’d like to discuss, please call Jane Heaton on 01386 701944

“Jane has worked closely with me to build my business, a key part of which has been the website. Not only did she provide clear and expert advice on how to structure the content, she wrote the actual copy and plays a key role in monitoring the performance of the site and suggesting ongoing improvements. I’m especially pleased that the tone and style perfectly reflects the lively, straightforward personality of Distance Dieters and that new content postings keep the site up to date and fresh for existing clients and new visitors alike.”
Anna Mason, founder www.distancedieters.co.uk

Jane also writes on a range of topics especially relevant to small businesses. If you'd like her to write for your publication or web site, find out more here.

Do you want to learn how to write clear, enagaging copy yourself ... or brush up your writing skills? Find out more about Jane's practical copywriting course, over 4 weeks at Moreton in Marsh, Gloucestershire.