Marketing Strategy Course with Jane Heaton

How to build a successful marketing plan for the long term, keep it fresh, and implement it effectively

Download a copy of the full 2010 prospectus here

A practical three-month marketing strategy and planning course for just 6 people

Start-ups, growing businesses, micro, small and medium sized enterprises, independent consultants and solo professionals

Is it time for you to make a serious commitment and get your business sorted and in shape for the long term?

This marketing course is ideal if you have been running your business for about a year or more and now want to build on your experiences to date and create a robust, practical, effective marketing process and plan.

Working together over 3 months, we cover everything from re-connecting with your vision to the nitty gritty of creating your 3-year marketing strategy and a practical marketing action plan.

Jane only runs this programme once a year and places are limited to just 6 people.

Workshop sessions take place at the Cotswold Business Centre, Upper Rissington, Gloucestershire and are scheduled to make it easy to attend - just half a day every other week - and the venue is convenient for people from Gloucestershire, Oxfordshire, Warwickshire and Worcestershire and those willing to travel from further afield.

What do we cover?

• Dare to dream! A “whole person”, energising approach to capturing your vision
• Working on yourself – uncovering any confidence issues or skills or creativity gaps
• How to stay motivated, connected with your vision, and free yourself when you feel a bit stuck
• Financial planning, forecasting and setting your price
• Clearly defining your target customers and what you are really doing for them
• Identifying what makes you different from all the other options your prospective customer has open to them
• Setting your marketing objectives – matching your target customer groups with your products and services
• Working out your marketing strategy and process – how you will turn strangers into paying customers of the type and quantity necessary to achieve your desired revenue stream
• Choosing marketing activities best suited to getting you the results you want, that fit your personality, and that you really enjoy doing
• How to monitor the effectiveness of your marketing – what works, what doesn’t work so well, and how to adjust and refine your action plan

What’s the format?

• Just six participants, working with Jane and supporting each other
• Six face-to-face workshop sessions (3 hours long), one every two weeks over 3 months
• Session recordings for you to replay at your leisure!
• A one-hour group teleconference call every other week
• One 3-hour guest session and individual follow-up with motivational hypnotherapist, Nicola Ménage
• 6 hours of one-to-one coaching and consultancy with Jane (by telephone or face-to-face) for you to take when you want to – during the course or any time up until 31st October 2010
• Unlimited email support and quick, clarification telephone calls
• A three-hour group review session to share experiences and enhance actions plans during October 2010
• Online workspace to download and share resources
• A framework for you to write up your strategies and plans as the course progresses

Download a copy of the full 2010 prospectus here

Next course starts Monday 26th April 2010

Applications still welcome

If you are interested in this course, then please contact Jane for an informal discussion and see if it would work for you.

T: 01386 701944

E: jane.heaton@janeheatonassociates.com

About the course

“I highly recommend Jane's marketing programme, it was just want I needed to help me to focus and crystallise my thoughts on the “what, why, to whom and how”.

Being on a programme which ran over several weeks was particularly useful as it made
me look at issues I've previously avoided or been “too busy” to tackle. The format of the programme - small group, seminars/discussions, guest speakers, comprehensive handouts and audio CDs – and the relaxed atmosphere works really well.

Jane's very good at applying her expertise and subject knowledge to create specific, real and appropriate ideas and perspectives for everyone’s individual marketing needs.”

"I found the whole course valuable and thought-provoking. By working as a group, the course became multi-dimensional. It combined learning the basics of marketing with learning from others' experience. By the end of the course my mindset about my business - past and present - had changed. Even more important - so too had my plans for the future!"

About ongoing one-to-one work with Jane

"'An exciting and thought provoking process' is how I describe working with Jane. She is highly skilled at getting you to unpick and gently unwrap the layers of your "onion skin" to get right down to the essentials. It has been an opportunity to help me define who I am, and what I offer, through a gentle process of mentoring and exploration.

I have learnt a huge amount, discovering my unique skill set and progressing on to identify and focus on my target market, through a variety of creative options. Jane's skill is that she leaves no stone unturned, helping you to resolve difficult concepts to achieve a strong workable marketing plan."