Practical Marketing Planning Workshop with Jane Heaton
Take one day out from working in your business to focus on working on it.
A practical, interactive day working through Jane’s 4-step approach to marketing planning.
- Give yourself the space to stand back, review where you are with your business and what you want to achieve going forward
- Learn and start to practice the simple 4-step approach to creating a workable marketing plan that will give you the best chance of success
- Stop the scatter-gun approach to choosing and implementing your marketing activities and achieve sharper focus, directing your energy more efficiently and effectively
Who is it for?
Owners of small businesses, solo, self-employed business people, independent consultants and practitioners, the small consultancy or professional practice, and anyone who offers their customers or clients a service.
This workshop is ideal for anyone who has attended our earlier half-day workshop (“From awareness to action – how to convert complete strangers into paying customers”) or who has heard Jane talk or attended a seminar session and now wants to expand their thinking and have the chance to work practically on their marketing in workshop format with Jane.
It is equally beneficial for anyone starting from scratch as all concepts are fully explained and explored.
If you want to generate more enquiries and / or convert more people into paying customers, more easily, and more predictably, then this workshop will give you the knowledge and tools to do just that.
This is a very practical day with plenty of time and opportunity for you to work on your own business and get personal advice and coaching from Jane.
What will we cover?
In Step 1 – where are you going?
- How to create your vision and stay connected to it so that it becomes your motivating force
- How to achieve a positive state of being so that you consistently attract opportunities
In Step 2 – what do you do and who do you do it for?
- The concept of your ideal customer or client and the key things you must know and do to attract them
- How to develop your offering – or series of offerings - in order to meet the needs of your target groups
In Step 3 – how will you get people to buy from you?
- How to create a marketing process that will work for you – converting people from being complete strangers into buying customers and then going on to refer you
- What do they need from you (hear or experience) in order to easily make a buying decision?
- Why people might not be buying from you and what can you do about it?
In Step 4 – what marketing activities will you choose?
- What marketing activities will work best for you – ones that you actually enjoy doing and that fit with your personality
- How to make the most of your marketing budget – both your money and your time
Plus
- How to write all this up or capture it so that it’s of greatest use to you
- How to manage and evaluate what happens next, so you are always learning from what you are doing
Additional benefits
- Make the most of your investment - take advantage of the early bird booking deadline and receive a free personal 20-minute pre-workshop telephone consultation with Jane. Explain what you most want help with and what you want to achieve by attending the workshop and Jane will give you some specific preparation – this could be a short exercise or some questions to consider before the workshop day. It will help you maximise your time on the day and will also help Jane ensure the day is tailored more closely to your requirements.
- Anyone wanting continue working on a one-to-one basis with Jane after the workshop will receive a 25% discount off the price of their first package of 3 one-hour coaching and mentoring sessions (usually £285 plus VAT) if booked within 1 month of the workshop date.
About previous workshops
"A revelation! This is the missing link that puts a framework around all the other marketing related information I have ever been given. I now know that marketing that works isn’t just a collection of separate activities and I can’t wait to put Jane’s approach into action."
"Thank you for spending some one-on-one time with me. This was really helpful because of the diverse nature of my customers and potential customers".
"I found the interaction with other participants really helpful - they made some good comments".
"The workshop cleared out quite a lot of the muddle I was in about who I should be targeting. I now know where I need to focus my attention and how to approach them."
"I'm really pleased with what I'm coming away with from the session. I'm aware there are some "holes" in my current plan and this session has given me the tools (and the confidence) to fill those holes. I really like your approach."
"Very interesting to hear marketing theories made in a practical way. Useful ideas and patterns to look at and follow. Also very interesting to exchange information with fellow workshop-ees!"
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Key benefits
- 6.5 hours of down-to-earth, common sense marketing advice
- The chance to get practical pointers and tips for your own business from Jane
- Sharing of ideas within the group, plus informal networking
- 3 months email support from the date that you attend the workshop
- 20 minute personal telephone consultation with Jane prior to the workshop if you book by 18 December
- 25% coaching and mentoring discount offer
- At the end of the workshop you will have a blueprint for creating a practical marketing plan that will get you the results (customers and revenue) you want
On YouTube - watch Jane explaining her 4-step marketing planning process.
Read the 4-step article "How to get the results you want from your marketing".
If you'd like to discuss this workshop with Jane to make sure it's absolutely right for you, just call her for a chat on 01386 701944.
Dates and venue
Please register your interest using the booking form and we will let you know as soon as new dates are announced.
Your workshop leader
Jane Heaton with guest contributor Nicola Ménage
Your investment
£145.00 (plus VAT = £170.38)
Includes notes, refeshments and buffet lunch
Read Terms & Conditions
You may also be interested in Jane's Marketing Strategy Course that runs over 3 months and includes group workshop sessions and one-to-one coaching.
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