Book Jane Heaton to speak at your event

“I know no one who approaches marketing quite like you do.”

This is a comment I hear regularly these days, whether working with individual businesses or with those involved in business training and support services.

I knew when I left my corporate career behind and set out as a freelance over 10 years ago that, if I wanted to work with smaller businesses, then I’d have to approach things very differently.

Today that approach is firstly about teaching the basic principles of marketing using some very simple explanations and frameworks and then coaching people while they put this into practice – showing them how to apply the knowledge and techniques to their own business.

This approach shifts the mindset, gets people thinking differently and ultimately allows them to steer their own course to achieve the business results they most want.

I share these basic principles and show people how to apply them in a range of short sessions ideal for business networking and support groups, conferences, business expos, and specialist industry groups.

• From short bite size sessions to half day seminars
• As interactive as possible depending on length of session – from working on one real life example from the audience to hands on work in pairs or small groups

What does a typical session involve?

Troubleshoot your marketing

• From awareness to action, what does creating a marketing strategy really mean and why should you spend time thinking about it?
• Find out how to use a simple communications model to review the effectiveness of your marketing activities
• Try your hand at mapping and troubleshooting your own marketing process
• Gain new inspiration and ideas
• Discover how you can execute the same marketing activity in different ways to get different results
• Come away with a practical action list or blueprint for getting a greater return on your marketing investment (your time and money)

Plus other marketing and copywriting topics include

• How to write clear, engaging copy - a key skill for any small business owner who has to write profiles, sales letters, emails, leaflets, web pages, press releases, blogs, newsletters ... and more!
• Writing for the web - how to get your online content found, read, acted on and shared
• Social media - how to effectively use one of the fastest growing marketing tools of our time

“Jane has done several sessions for me and I always value her straight forward, jargon free approach. When people are setting up businesses, it’s very tempting to jump right into designing marketing materials like flyers and web sites (because it’s fun) without really understanding how to be sure they get results. Jane very simply makes it clear why a little hard work thinking about who you want to attract pays off in the long run.”

Sarah Jane Menato, SMJ Coaching & Training and Cotswold Women in Business

"Your talk was most enlightening and a good way to start the week - I came home bursting with ideas."

“Jane enabled the WiRE group to take a morning out to take stock and realign both themselves and their businesses in the direction they want to head. It was terrific to refresh the basics, and indeed learn new angles from the view of both the seller and the buyer. Just by taking that couple of hours, we all went away with a list of actions and the inspiration to either create or update our own marketing plans and move things forward in a way we wouldn’t necessarily have done otherwise.”

“A very informative and thought provoking presentation - it made me stop and think about who my clients really are – or who they ought to be! It also helped to raise my awareness of the different elements of the consumer psyche, essential for determining the appropriate marketing strategies and tools for maximum results. A very useful session. Thank you.”

If you want to arrange something different for your group that could truly change the way they view their business, please do get in touch - I'd love to come and share this with you!

If you are interested asking to Jane Heaton to speak for or work with your group, just get in touch:

Contact Jane on 01386 701944 or email jane.heaton@janeheatonassociates.com or

Contact Lynette on 07866 605413 or email lynette.carstens@janeheatonassociates.com

Online sessions - webinars and teleconferences - also available.

Find out more about how we can develop and deliver longer training courses and programmes.