Strategic Marketing Review and Planning Package

Do you feel the need to really get to grips with your business, review the blueprint, and maybe start to do things – especially marketing – very differently? Has your business grown to the point where you need a more structured approach to marketing? Do you have ambitious plans and want to grow to a new level?

Making better use of your time

Above all, do you need help to stand back from the day job and make time for working on your business, not just in it? Do you sometimes feel overwhelmed trying to work out what marketing activities really do deliver results and which are just a waste of time?

With this package, we take an in-depth look at your business, working alongside you to clarify your strategic direction and write a very practical marketing plan which you can implement to get the results you need.

Who needs a marketing plan?

Well every business does – but this approach is ideal for the small to medium sized business or consultancy practice, that has reached a certain level and now needs to make a step change in the way it markets itself.

How will Jane Heaton Associates create your marketing strategy?

We work with you to understand where you are now and where you’d like to be, and then, with your input, we create a strategy and action plan to bridge the gap.

We take a close look at

• Your existing customers, stakeholders, and supporters
• Your products or services
• Your current marketing
• Potential new markets
• Your business environment - opportunities and threats
• Your strengths and weaknesses compared to your competition
• How you are organised and what internal resources you have at your disposal

Before we start work, we agree objectives and outcomes with you and provide a detailed outline of what we are going to do and how we will manage the project. We make sure there are appropriate review points and plenty of opportunity for you to give input and work alongside us.

Marketing plans that work!

Our marketing plans are highly practical and realistic because we know you have finite resources - time and money - to implement them. Part of our solution can be mentoring staff through implementation to make sure skills and knowledge are passed on, helping you become self sufficient over time. And you will have a planning framework that you can use time and time again to steer and manage your business.

What does it cost?

To be honest, it depends on the complexity of your business and the number of dedicated consultancy days required.

Just get in touch or call Jane on  01386 701944 to find out more and see how our approach can benefit your business.

“I've worked with Jane on many projects, and keep inviting her back into the team. Her ideas and expertise always make such a great contribution to clarifying our strategic direction. Inspiring, yet focused. And when we get to implementation, she can make things happen quickly, on budget and with the very highest standards of delivery. She also has a sound understanding of how local business communities really work - and of their great potential. That's why she was a natural choice as a marketing partner for Local Sourcing.”

Michael Thompson, Founder, Local Sourcing Ltd.