Marketing Strategy and Planning

The crucial part of successful marketing is making sure that the strategy is well developed and translated into practical and appropriate marketing plans.

We work with marketing people and also with teams who have little or no marketing experience but who need to communicate their work to the public or business community.

We can help when:

• You need a fresh perspective
• You need additional resource to boost your team during times of change or to respond to new internal initiatives or external pressures
• You are tasked with getting a marketing plan in place but have no marketing expertise in-house
  
  

A practical marketing approach

Our marketing experience means we always keep a practised eye on potential implementation issues, so our marketing plans are practical and appropriate as well as creative and challenging.

If needed, we can deliver strategy and planning projects so that your people learn from the exercise and you end up with a sustainable marketing planning process. Our approach means you are in the best position to implement the plan successfully, either in-house or using external suppliers. And we can project manage or deliver parts of that implementation for you if you wish.

If you have strategy and marketing planning work that you'd like to discuss, please call Jane on 01386 701944.

Case Study – Strategic Marketing Plan

Warwickshire Country Caterers wished to increase the number of children taking school meals in their primary and secondary schools – and ensure that they were competitive with other commercial providers. They already understood that they needed to revitalise their approach to communicating with their end customer – the children and parents. We carried out an analysis and evaluation of their current position and compiled a set of recommendations. We then worked with the management team to compile a strategic marketing plan and detailed activity plan.

“Jane and Caroline gave us a totally independent view of our strengths and weaknesses, helped us build our marketing plan and prioritise the strategies that would potentially have the greatest effect. We were starting from a very operational background, and just didn’t have their marketing expertise in-house. They also fitted in well with the rest of the team, with the right mix of empathy and professionalism, which was important given some of the issues.”

Sandra Russell, Divisional Director, Warwickshire County Caterers
Talking about the review and evaluation of their catering services to schools at a time when the local authority needed to adopt a market-led approach and raise its image to counter negative, out dated perceptions of its service.