Training

• Do you already deliver training for business owners and want to add a really practical and effective marketing programme to your portfolio?
• Do you run a business networking or support group and would like to offer your members cost effective training?
• Do you run or work for a company or organisation, feel you need help with marketing and sales and know you could benefit by inviting us "in-house" to work with your team?

All too often "marketing" training is high on theory and low on giving people tools, tips and techniques that they get excited about and leave the course really motivated to put into practice. On the day, the theory may sound fine, but it can be hard to work out exactly what practical steps to take next. And, away from the classroom, nothing really changes.

We specialise in helping people apply the theory to their real life business so that they can start straightaway, in the session, to work out what they need to do and how they can make it happen.

Many business owners leap straight into marketing activities (producing leaflets, advertising, building web sites, networking, giving talks), without doing the thinking and planning that will form the bedrock of their marketing - and they and their business, unless they are very, very lucky, will struggle as a result.

That’s why we:

1) Focus on the thinking and working out what to do bit - otherwise known as marketing strategy and planning and then

2) Deal with specific skills and topics - to help people put their marketing plan into action successfully.

You can see our philosophy in action on this web site.

As a follow-on to workshop and training programmes, we offer ongoing support by email plus the opportunity for delegates to take part in group mentoring sessions or one-to-one coaching sessions.

If you are interested in teaming up with us - a small group of down-to-earth marketing and communication professionals who know exactly what it's like to run their own business - then call me, Jane Heaton, now on 01386 701944.

Our "in-house" training rates are structured so that you benefit from lower per person prices than those advertised for our public workshops and courses.

"Jane Heaton Associates run really down to earth, practical workshops for people who have very small businesses. The professionalism and materials of really high quality were much appreciated and the whole day gave confidence to those who had never really thought about dealing with the media before."

Clare Hill, WiRE (Women in Rural Enterprise), Warwickshire

Talking about our "Making the Most of the Media" workshop

See also:

Speaking

Writing

or Contact Us for more information