JHA Team members

Caroline Skeat

Key skills:
Marketing campaigns, branding, product management, direct mail, sales promotion and event management.

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David Blakemore

Key Skills:
Graphic design, print and exhibition media.

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Michael Thompson

Key Skills:
Application of technology and new media tools in integrated marketing and audience engagement campaigns.

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Ron Aldridge

Key Skills:
Communication, presentation and speaking skills, development of personal impact, presence and charisma.

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Nicola Ménage

Key Skills:
Motivation, leadership, and progressive team development.

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Jane Heaton Associates – key people

Jane Heaton is a marketing and communications professional who works on a project or interim basis with companies and organisations of all sizes.

Some clients and projects require more than one individual - either because of the size and scope of the project, or because they ask for a “one stop shop” solution comprising multiple skills and outputs. Jane therefore has strong relationships with a small number of other, trusted independent professionals who work well together, can deliver to the same high standards and who can join project teams as and when needed.

As a client, you will be working on a one-to-one basis with Jane and can be assured of the quality and commitment of other dedicated professionals if and when you require them. We are equally happy to work with your own in-house specialists and external agencies and suppliers.

Jane created Jane Heaton Associates in 2000 in this way to offer clients the best and most appropriate marketing solution for their needs in the most cost effective and robust way.

“Clients value the relationship they have with me because they are getting their own, first class, flexible marketing resource. Lone freelancers can be a risk because they’re juggling all the balls and they have no back up and agency experiences can be disappointing.” says Jane. “The fee clients’ pay equates directly to the expertise, skill, and time they are buying because we don’t have large overheads – we are all home-based, and maximise the use of technology where it’s appropriate to do so.”

More About Jane Heaton

Jane has more than twenty years experience working within widely different business environments. A member of the Chartered Institute of Marketing (Chartered Marketer), she has developed hands on skills and managed teams across a comprehensive range of marketing activities. This includes marketing planning, market research and analysis, brand management, marketing communications, event management and public relations, as well as customer service and account management. She has strong communication skills and is a talented commercial writer.

Before setting out on an independent path in 2000, Jane’s marketing career spanned the energy, telecommunications, publishing, and learning and development industries, including companies such as Shell, Telewest, Cable & Wireless, and the Express & Star newspaper group.

Working with bigger businesses

In her work with larger organisations, Jane specialises in helping senior managers and marketing teams get things done during periods of change. Government agencies, public sector organisations and private businesses have all called on Jane’s strategic planning and project management skills.

Projects are diverse and often strongly feature the need to gain clarity and direction through robust customer and stakeholder segmentation. Jane also combines marketing expertise with the ability to get the most out of teams, often in sensitive situations, and the ability to coach, mentor and motivate individuals.

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Working with smaller businesses

In her work with smaller businesses, Jane has a particular passion for helping start-ups and micro businesses, delivering best practice marketing advice and support in a way that is highly practical and economic for the small business owner.

Jane has co-founded two successful, small niche businesses, is an active member of WiRE (Women in Rural Enterprise), and is a volunteer business mentor for the Princes Trust. She is available for speaking and training engagements and writing assignments.

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