Troubleshoot your marketing with Jane Heaton

From awareness to action - how to convert complete strangers into paying customers

Do you want more clients or customers?
Does your marketing feel a bit hit and miss in terms of getting results?
Do you feel you might be wasting money on some marketing activities, but are not sure what to do about it?
Do you sense you need to do something different, but are not sure what?
Do you want to achieve more with less money?

Spend half a day with Jane to troubleshoot your current marketing and identify ways to improve your results ... gain new insights and ideas to help you attract the type of customers you want and achieve your financial goals.

Who will benefit from this workshop?

Owners of very small businesses, solo business people, independent consultants and practitioners, the small consultancy or professional practice, and anyone who offers their customers or clients a service.

What will you learn?

How to use a simple communications model to review the effectiveness of your marketing activities - what's going wrong or where could you be doing better?
How to create a marketing process that will work for you - what needs changing or improving?
How to move your prospect through the 5 buying stages – on their journey from finding out about you to buying from you and then going on to refer you
How to manage and direct your prospects and customers during the stages between “awareness” and “buying” and ensure they don’t get lost or fall into a big black hole
How to manage your marketing process, evaluate it and refine your activities to make it work even better
The 5 most common marketing mistakes and how to avoid them
The 5 secret ingredients guaranteed to super charge your marketing process

"A revelation! This is the missing link that puts a framework around all the other marketing related information I have ever been given. I now know that marketing that works isn’t just a collection of separate activities and I can’t wait to put Jane’s approach into action."

"Thank you for spending some one-on-one time with me. This was really helpful because of the diverse nature of my customers and potential customers".

"I found the interaction with other participants really helpful - they made some good comments".

"The workshop cleared out quite a lot of the muddle I was in about who I should be targeting. I now know where I need to focus my attention and how to approach them."

"I'm really pleased with what I'm coming away with from the session. I'm aware there are some "holes" in my current plan and this session has given me the tools (and the confidence) to fill those holes. I really like your approach."

"Very interesting to hear marketing theories made in a practical way. Useful ideas and patterns to look at and follow. Also very interesting to exchange information with fellow workshop-ees!"

Key benefits

3.5 hours of down-to-earth, common sense marketing advice
Hands on practice at troubleshooting your marketing and techniques you can continue to use on a regular basis
The chance to get practical pointers and tips for your own business from Jane
Sharing of ideas within the group, plus informal networking
Small group - usually no more than 6 people - so plenty of personal attention and the opportunity to get your specific business questions answered
3 months email support from the date that you attend the workshop
Take away a practical action list to immediately start improving your marketing results

If you'd like to talk with Jane to make sure this workshop is absolutely right for you, just call her on 01386 701944.

Interested in working one-to-one with Jane? Read more about consultations and coaching/mentoring.

Workshop dates and venue

Please email Jane or call 01386 701944 if you are interested in taking this workshop in 2012.

Outline

09.30 – 10.00 Arrival
10.00 – 13.00 Workshop session
13.00 – 13.30 Wrap up and informal networking

Your workshop leader

Jane Heaton

Your investment

£100.00 (+ VAT = total £120)

Pay a deposit (non-refundable) of £25 (+VAT = £30) when you book and the balance 2 weeks before the workshop date.

Fee includes notes and working materials

Read Terms & Conditions

Find out how we can deliver this training as an associate, in-house, or specifically for your group.

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