Marketing Workshop with Jane Heaton

From awareness to action - how to convert complete strangers into paying customers

Why choose this workshop?

This half day workshop focuses on the single most important element of successful marketing – how to build your marketing process, a system that will attract the type and quantity of customers you want.

• Do you want more clients or customers?
• Does your marketing feel a bit hit and miss in terms of getting results?
• Do you feel you might be wasting money on some marketing activities, but are not sure what to do about it?
• Do you know how much marketing you need to do and how to fit it in around the 101 other things you need to do each day?
• Do you sense you need to do something different, but are not sure what?
• Do you want to achieve more with less money?

If you need to generate more enquiries and / or convert more people into paying customers, more easily, and more predictably, then this workshop will give you the knowledge and tools to do just that.

If you love what you do or have a new business idea but are scared by the concept of “selling”, this workshop will give you a whole new perspective on how easy it is to build a marketing process that you’ll actually enjoy doing, plus the confidence to get started right away.

Who will benefit from this workshop?

Solo business people, independent consultants and practitioners, the small consultancy or professional practice, owners of very small businesses, and anyone who offers their customers or clients a service.

What will you learn?

• How to create a marketing process that will work for you
• How to move your prospect through the 5 buying stages – from knowing nothing about you to buying from you and then going on to refer you
• How to manage and direct your prospects during the stages between “awareness” and “buying” and ensure they don’t fall into a big black hole
• How to design your process so that you stop chasing business and start attracting it
• How to choose marketing activities that you enjoy and that best fit each stage of your process
• How to manage your marketing process, evaluate it and refine your activities to make it work even better
• The 5 most common marketing mistakes and how to avoid them
• The 5 secret ingredients guaranteed to super charge your marketing process

"A revelation! This is the missing link that puts a framework around all the other marketing related information I have ever been given. I now know that marketing that works isn’t just a collection of separate activities and I can’t wait to put Jane’s approach into action."

"Thank you for spending some one-on-one time with me. This was really helpful because of the diverse nature of my customers and potential customers".

"I found the interaction with other participants really helpful - they made some good comments".

"The workshop cleared out quite a lot of the muddle I was in about who I should be targeting. I now know where I need to focus my attention and how to approach them."

"I'm really pleased with what I'm coming away with from the session. I'm aware there are some "holes" in my current plan and this session has given me the tools (and the confidence) to fill those holes. I really like your approach."

"Very interesting to hear marketing theories made in a practical way. Useful ideas and patterns to look at and follow. Also very interesting to exchange information with fellow workshop-ees!"

Key benefits

• 3 hours of down-to-earth, common sense marketing advice
• The chance to get practical pointers and tips for your own business from Jane
• Sharing of ideas within the group, plus informal networking
• 3 months email support from the date that you attend the workshop
• At the end of the workshop you will have a blueprint for creating a practical marketing plan that will get you the results (customers and revenue) you want
  

Dates and venue

Outline

09.30 – 10.00 Arrival
10.00 – 13.00 Workshop session
13.00 – 14.00 Buffet lunch, informal discussion, networking

Your workshop leader

Jane Heaton

Your investment

£85.00 (plus VAT = total £97.75)
Includes notes, refeshments and buffet lunch

Read Terms & Conditions