A one-day practical media workshop

All the know-how and confidence to get noticed by the media

With Jane Heaton, Ann Wright and Janet Knight

Have you ever tried and failed to get stories onto radio and into the papers?
Do your competitors get the type of coverage you can only dream of?
Would you like to become the media’s favourite expert in your field?

Then this very interactive media and PR workshop is just right for you!

• Discover how to get your press release or article published
• Find out how to make friends with journalists, researchers and producers
• Secure yourself a regular column or position yourself as a sought after spokesperson
• Learn from working media professionals with wide ranging experience of different media

Covering local, national, trade or specialist media … print, broadcast or online

• How the media works
• Who to target and how to reach them effectively
• Brainstorm headline-grabbing story ideas about your business
• How to pitch an idea
• Top tips for writing a winning press release
• How to present a synopsis to capture the editor's attention
• How to write more in-depth features and secure other media exposure

The day will a involve lots of interactive exercises and practical writing, guided by your workshop leaders, to get you in the flow of putting all that you learn into practice.

Plus the chance to have all your media questions answered!

And 2 weeks unlimited email support following the workshop.

Who is this workshop for?

Those who want to effectively promote their business or activities using PR and the media. Those who want to refresh their media understanding and get up to date with the latest methods and approaches. Those who want to pick up winning writing tips and have the opportunity to practice writing coached by working media and marketing professionals.

Your workshop leaders

Jane Heaton
Jane runs her own marketing consultancy and training business in the Cotswolds, working with a wide range of small businesses and teaching in a variety of settings. She is a local network leader for Women in Rural Enterprise (WiRE) and teaches regular sessions for Cotswold Women in Business. Jane honed her writing skills while working for brands such as Shell and Cable & Wireless, having started out as a Public Relations Officer for a Birmingham advertising agency. As a writer, she handles long and short copy assignments, from publications to website copy, for companies both large and small. She also writes her own regular marketing newsletter and blog and is available as a guest writer on a range of small business success topics.

Ann Wright
Ann is a television producer specialising in high profile live events. She’s worked on a wide range of programmes include Live8, Remembrance Sunday, Crufts, the wedding of the
Prince of Wales and Duchess of Cornwall and Children in Need. She trained as a journalist, reporting for both national newspapers and specialist journals before joining the BBC. There she also worked on news and current affairs, documentaries and investigative programmes, including the BBC’s Watchdog. Recent projects include the BBC’s Remembrance Sunday and Armistice Day programmes, and VE Day commemorations this May.

Janet Knight
Janet is a skilled print journalist who has worked at the highest level, on national newspapers and magazines. She is an expert in green issues and energy efficiency, and a specialist in consumer affairs. She was consumer editor on the Daily Mirror, House Beautiful and Woman's Own magazines and has also written for the Independent, Daily Mail, Daily Express, Family Circle, Homes and Gardens, SHE and Company. Janet is currently a consumer consultant for the Department of Trade and Industry (now known as BERR, Department for Business Enterprise & Regulatory Reform) and British Gas.

Dates and venues

The workshop runs 10.00 - 16.30 with registration from 09.30.

It is only available for group bookings (up to 12 people) or as an in-house course. Find out more about our group and in-house training.

Please call Jane Heaton on 01386 701944 to discuss options and pricing.

This training is presented by Jane Heaton Associates and Rough House Media

Find out what other public media training Rough House Media has scheduled and read up to the minute PR and media tips on the Rough House blog.