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'Content marketing' is a term that's become fairly common in the last year or two. Is is the next big marketing phenomenon? Or is it just another name for blogging with a bit of social media on the side and the the odd video thrown in for good measure?
Just what is content marketing?
That's a question I've addressed for Paula Gardner over on her Paula Gardner PR blog ...
"The term content marketing is generally used to describe the process of marketing through creating and sharing content that potential customers find relevant, useful, and valuable. The ‘content’ itself can take all sorts of forms and formats.
Like social media marketing, content marketing is all about being helpful rather than overtly selling and aims to build relationships that convert to new and retained business over the long term.
Blogging done well (that is giving your audience what they want to hear not just what you want to say) can be the cornerstone of a successful content marketing strategy … but it’s never the only thing that’s going on. Mainly because a blog post is only one way of getting your content out there – and may not be the most suitable match for the content ‘experience’ you need to deliver at any one moment in time.
A well designed content approach can be quite complex. Here are the highlights:
Continue reading What is Content Marketing? Jane Heaton explains >>
Growth Vouchers - the potential to get up to £2000 in match funding to spend on strategic marketing advice
[Update 3 April 2015: The Growth Vouchers scheme closed to applicants on 31st March 2015. Enterprise
Seth Godin on how to get your ideas to spread
I've recently been doing some research for an education project and reading Seth Godin's book
If your marketing is failing to give you the results you want, this could be why
Especially if you really are investing a lot of time, energy and money – and still failing to get