Want blog updates?
Even so, you may be well placed to make a success of it ...
The world is awash with tips about how to make blogging, Twitter, Facebook, LinkedIn, YouTube and all the other networks and platforms work effectively.
Still, many people are apprehensive and nervous about taking the plunge. It almost seems that the very existence of all this advice and training leads people to feel overwhelmed and unsure about where to start.
And they're uncertain about whether they can make a go of it for a whole host of reasons ... being out of touch with technology, everything moving on too fast, fear of being too visible on the web, no time to spare (to name just a few).
And yet they also fear being left behind. After all, if this is the direction in which things are moving, does that mean clients will think they are no longer in business if they are completely invisible online? Or worse, will they damage their reputation if seen to be making a half-hearted attempt or presenting a poor picture?
A lot of my recent coaching has involved taking people back to basic principles and then seeing how bringing social media into the mix can enhance what they are already doing and, in fact, doing quite naturally.
As many of the people I work with are consultants, trainers, professional practitioners and coaches, I usually find that the good ones are already leading an 'offline' life that makes them well placed to engage in social media fairly easily and successfully.
Here are the key things that I look for ... if you can say 'yes' to some or all of these questions, then you've got a head start too!
- Do you enjoy meeting and talking with people and actively get a buzz from working with clients?
- Are you good at and do you enjoy keeping up-to-date on your area of expertise reading news, trade magazines and keeping an eye on trends?
- Do you do formal or informal research as part of your 'job'?
- Do you have a few close colleagues or contacts that you regularly meet with or chat to and does the conversation involve sharing your recent experiences, things you have discovered, or found enlightening?
- Are you constantly learning through the interactions you have with clients?
- Do you regularly ask new contacts and clients about their current issues are you genuinely interested in helping others?
- Do you get a lot of your work through word of mouth, recommendation or referral?
If this sounds like you, then adopting social media is going to be relatively easy for you. Yes, you still need a strategy, a roadmap for implementation and know how to use the tools. But these are just enablers and can be learnt (especially with the support of a good mentor).
What you already have is potential valuable content good content that people are looking for and will want to share. And that, as they say, is priceless.
What's your current social media struggle? Or perhaps you have a tip to share?
LinkedIn - how it works best for me
One question I’ve been asked a lot lately is ‘Does LinkedIn work for you – do you get
The benefits of audio - 10 ways to enhance your online content
As video becomes more and more popular online, it's easy to overlook audio and how it can make your
Who needs a web content strategy?
... plus a roadmap or plan to make it happen?