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Much is written about the art of storytelling and how effective it is as a technique or framework for creating compelling content.
The human psyche loves a story. Who can forget the sense of anticipation when, as a child, we heard the words "Once upon a time in a land far, far away ..."
Stories have the power to captivate and engage us. Perhaps it's because our subconscious is still on the look out for the handsome prince or the pot of gold?
This week, I've been taking a look around the web to gain some insights into how we can weave storytelling into our communications. Whether, as part of your business persona, you are a writer, speaker, performer, coach or trainer ... here are my four favourite items to give you some ideas.
"Content Marketing strives to intrigue readers, encourage sharing and prompt conversions. To do so, storytelling is eminent. In fact, storytelling is one of the greatest ways to provide content that builds trust."
"Stories aren't merely essential to how we understand the world â€” they are how we understand the world. We weave and seek stories everywhere, from data visualization to children's illustration to cultural hegemony. In The Storytelling Animal, educator and science writer Jonathan Gottschall traces the roots, both evolutionary and sociocultural, of the transfixing grip storytelling has on our hearts and minds, individually and collectively."
Amy tells the story of the creation of the Teenage Mutant Ninja Turtles and shares a 4 step process "for creating fresh stories that catch the interest of readers."
"If you play around with the four steps, you can build a story that combines your strengths, personality, customer demand, and current trends to tell a story nobody is talking about in your industry. And it's one way to stop your business being seen as a commodity by your customers."
4. VIDEO LINK: Marco Tempest: A magical tale (with augmented reality)
And finally, here's a fabulous video from TED Talks featuring magician and illusionist Marco Tempest (@virtualmagician) who describes social networking as "the digital campfires around which the audience gathers to hear our story".
"Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity -- all while working extraordinary illusions with his hands and an augmented reality machine."
"We willingly enter fictional worlds where we cheer our heroes and cry for friends we never had." (Marco Tempest)
Comments and thoughts welcome! If you have a favourite storytelling resource, please do share it with us here. Do you use the technique yourself? I'd love to hear your story ...
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