Marketing Workshop with Jane Heaton

Level 2

Build your own marketing process to win more business with less stress

Why choose this workshop?

This one-day workshop takes the core element of building a marketing process from the Marketing Level 1 Workshop and shows you how to make it even more successful by

• Stepping back to more clearly define what you do and who you do it for
• Choosing marketing activities, tools and techniques that fit your personality and your budget
• Getting into the habit of measuring how well your marketing is performing and using feedback to increase its effectiveness

During the day you will work on exploring, creating and developing the different stages and elements of your own marketing process.

Who will benefit from this workshop?

Delegates from the Marketing Level 1 half-day workshop or those who have worked with Jane on a one-to-one basis and now want to more fully develop their marketing process and get more practical tips in a small group session.

Ideal for solo business people, independent consultants and practitioners, the small consultancy or professional practice, owners of very small businesses, and anyone who offers their customers or clients a service.

What will you learn?

• How to define your target client or customer groups and why being as specific as possible pays dividends
• How to develop your product or service to meet the needs of your target groups
• How to make sure you focus on benefits not features
• How to use the concept of “from free to fee” to maximise both revenue and sales conversion opportunities
• How to choose low-cost, low-wastage marketing activities that fit your personality as well as each stage of your process
• How the internet and “e” marketing can help automate your marketing process and give you a great return on investment
• How to measure the performance of your marketing process – how many customer conversions and how much revenue each stage is delivering and how you can improve it
• 5 key strategies to help you stand out from the crowd
  

Key benefits

• 5.5 hours of down to earth, common sense marketing advice
• The chance to get practical pointers and tips for your own business from Jane
• Sharing of ideas within the group, plus informal networking
• Small group format to maximise interaction and learning
• 3 months email support from Jane from the date that you attend the workshop
• A follow-up one-to-one one-hour telephone coaching session with Jane at a time to suit you
• By the end of the workshop you will have created the framework for your own highly practical marketing plan plus an action plan for filling in any missing detail
  

Dates and venue

Friday 14 March 2008
Warden Hill Farm, Warden Hill, Chipping Warden, Banbury, Oxon, OX17 1AJ

If you can't make these dates and would like to know as soon as we schedule a new one, please us the booking form to register your interest and we will add you to our mailing list.

Outline

09.30 – 10.00 Arrival
10.00 – 13.00 Morning session
13.00 – 14.00 Buffet lunch, informal discussion, networking
14.00 – 16.00 Afternoon session
16.00 – 16.30 Wrap up and way forward

Your workshop leader

Jane Heaton

Your investment

£250.00 (plus VAT = total £293.75)
Includes notes, refreshments and buffet lunch, plus email support and follow up one-hour telephone coaching session

Read Terms & Conditions

You may also bring a business partner, associate, co-worker, or other member of your business team to this workshop for just an additional £50 (plus VAT = total £58.75) when you are paying the full published price. This allows you to make the most of the day by including a member of your team in your planning process. Note you must both be working on your business and your marketing!