What are the key principles and characteristics of content marketing that you have to understand and master in order to become the consummate practitioner? An extract from the book Content Marketing In A Week.Continue reading
Discover your life blueprint
Watch Laura's Berman Fortgang's TEDx talk and hear about the philosophy that underpins the NOW WHAT?® Programme.Continue reading
Marketing – what’s new and what’s still the same?
There are those who say that marketing is completely different today than it once was, say 10 years ago or 15 years ago. But is that really true?Continue reading
If your marketing is failing to give you the results you want, this could be why
Especially if you really are investing a lot of time, energy and money – and still failing to get the returns you feel you deserve.Continue reading
Want to be a better writer? 7 steps to finding your true voice
Like a good speaker, a good writer develops their own rhythm, pace, and tone of voice.Continue reading
12 coaching questions to help you move forward in your business
Create some space and settle down for a little reflection.Continue reading
Why finding your purpose can be so problematic
Time for less searching and more 'being' instead.Continue reading
What’s the number one benefit of business planning?
Why the thinking that goes into creating the plan is more important than the plan itself.Continue reading
Why curiosity is the writer’s best friend
It may have been fatal for the proverbial cat, but I rate curiosity very highly when it comes to crafting a compelling piece of content.Continue reading
Three rules for producing clean, clear copy
My top 3 things to do to ensure your copy is clear, understandable and easy to read.Continue reading