Do you ever get fed up or frustrated because the clarity you seek always seems a little out of reach?Continue reading
Are you ignoring the most important part of your ideal client profile?
How to expand your awareness beyond basic description and find your ideal match.Continue reading
How a simple model can transform your thinking
AIDA has been around a long time. Its message endures because, frankly, it works. And it's versatile.Continue reading
Why marketing needs process as well as creativity
Creativity, though a key component, works within the overall business and marketing framework. And marketing is a process just like any other business process.Continue reading
To what degree is your brand a reflection of your people?
What difference could you make by harnessing the power of your people?Continue reading
What to do when things go wrong
I think we'd all agree that running your own business has its ups and downs. Be alert alert to what's happening so that you can take action, make changes, ask for help.Continue reading
The secret to being a good writer? Read a lot
Here are my 3 key tips for those who want to write.Continue reading
Six tips for writing engaging short copy
If you're writing articles or blog posts and you're finding the process tricky, here are 6 quick tips for writing short copy more easily.Continue reading
Keeping it going – it’s what a marketing planning process is for
The tool for managing change - in our prospects, our customers, our competition, the world at large and, most of all, ourselves.Continue reading
4 steps to a marketing plan that really works
The plan you need is a practical tool that will give you a framework in which to make decisions and that you will use day in, day out to steer your business.Continue reading