Whether you want to get things off to a good start or want to improve your current writing efforts, I can help you develop your own or in-house content and writing capability.
- When you want those within your marketing team to enhance specific communication, content or writing skills
- If you want to be able to break down flat, factual copy, find story lines and create appealing, lively content
- If you are preparing for a significant new content or writing challenge – perhaps writing your own book or starting to write a regular column
- When you are spreading your writing net, encouraging subject matter experts and non-marketing people to author blog posts and articles
I can teach and coach for your specific purpose, working with you on your own materials so you get immediate, practical value.
A typical assignment would include an analysis of your training needs, an agreed training plan and session outline, and a follow up evaluation or critique – often with ongoing tuition and coaching – to ensure learning and new skills are being used successfully.
Other Content Services
For solo professionals, owners of small and larger businesses, marketing specialists and those leading or managing marketing teams who want to explore content marketing and how to make it work for them.
For business owners, marketing people and teams in businesses of all sizes who want dedicated, specialist help creating their content marketing strategy and plan, setting up or assessing processes, and planning individual content initiatives.