Content Marketing In A Week
A straightforward, easy read that explains what content marketing is and how to plan and put it into practice - for business owners and marketing people looking to quickly grasp essential content marketing skills and techniques.
Content Marketing In A Week is part of the Hodder & Stoughton ‘teach yourself in a week’ series and was the CIM (Chartered Institute of Marketing) book of the month for May 2016.
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters … from formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content and measuring results.
It’s a practical framework for planning and executing content marketing successfully – that’s how to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. You’ll also find tips to help you put it all into action.
It’s my version of what good marketing and communication is all about – set within the frame and context of ‘content’.