THE BOOK

Content Marketing In A Week

A straightforward, easy read that explains what content marketing is and how to plan and put it into practice - for business owners and marketing people looking to quickly grasp essential content marketing skills and techniques.

"Jane has succeeded in creating a very accessible and concise guide to the world of content marketing."
"Jane’s terrific book is essential reading for those who want their website to fully reflect who they are, their values and the product they are offering."
"Great little book. Well written and concise."

Content Marketing In A Week is part of the Hodder & Stoughton ‘teach yourself in a week’ series and was the CIM (Chartered Institute of Marketing) book of the month for May 2016.

Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters … from formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content and measuring results.

It’s a practical framework for planning and executing content marketing successfully – that’s how to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. You’ll also find tips to help you put it all into action.

It’s my version of what good marketing and communication is all about – set within the frame and context of ‘content’.

Sunday: Adopt a content marketing mindset
Monday: Understand the different types of content
Tuesday: Develop your content marketing strategy
Wednesday: Get started with content planning
Thursday: Create compelling content
Friday: Get ready to share
Saturday: Learn how to measure success

Thoughts on content marketing