For business owners, marketing people and teams in businesses of all sizes who want dedicated, specialist help creating their content marketing strategy and plan, setting up or assessing processes, and planning individual content initiatives.
Research by the Content Marketing Institute consistently finds that those companies most successful at content marketing are the ones with a documented content marketing strategy and plan.
Without a clear direction, plan and ‘road map’ content marketing and content initiatives can easily become confused, disjointed and start to suck up lots of resource with variable results.
I can lead and facilitate a series of sessions to help you think about content at the strategic level, create a content plan that fits within your overall marketing plan, and help you set up the publishing processes, workflow, calendars and checklists which underpin successful content marketing.
I can also help you with specific tasks such as website content design, planning for information products or training content and business books.
Working alongside you and/or your team, I combine my content expertise with your knowledge of your business and your customers, allowing you to become as self-sufficient as you want to be going forward.
The first step would be for us to have a conversation on the telephone.
During this call we’ll discuss the 2 or 3 key outcomes that you are looking to achieve.
I will also explain how I work, your investment options, and answer any questions you may have.
By the end of the call we'll both have a good idea if we would work well together.
If so, and you want to proceed, then we agree when and how to get started.
If not, I may be able to offer you some alternative suggestions or recommend other resources.
To set up an initial conversation with me, call 01386 701944 or email firstname.lastname@example.org
Jane very quickly got to grips with understanding our company needs and therefore ensuring that any copy she wrote was appropriate to our target audience. Her planning skills are second to none; along with her knowledge of what does and doesn’t work in written communication – be it in printed or electronic form. We continue to work with Jane, in a variety of areas, to support us in all of our communications.