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I've recently been doing some research for an education project and reading Seth Godin's book 'All marketers are liars' ... or more accurately, 'All marketers tell stories.'
The front cover describes the book as 'the underground classic that explains how marketing really works - and why authenticity is the best marketing of all'.
So, an enlightening read and one I highly recommend. I'll no doubt write more about it. But for now, I want to share this Seth Godin TED Talk from 2003 which touches on some of the same themes.
It's about 20 minutes, so take a break with a cup of tea and enjoy.
Want to find more meaning in your work?
In this TEDx talk, Laura Berman Fortgang explores why what we are qualified to do may fail to give us
What to do when things go wrong
Or we feel a bit stuck or are generally failing to get the results we want.
If your marketing is failing to give you the results you want, this could be why
Especially if you really are investing a lot of time, energy and money – and still failing to get